Caramilk Or Dairy Milk With Caramel: You Decide

(Calgary, AB) –Readers, I stopped by one of those wonderful British candy shops the other day, the one at West Edmonton Mall to be specific.  It’s a great place, although it was out of Cadbury Fudge bars at the time.

I picked up a bag of prawn cocktail crisps, and two Dairy Milk with Caramel bars, one for the wife.

Obviously, the DMWC is analogous to North America’s beloved Caramilk, but I have to wonder how the marketing meeting went down for that.

 

Setting: A board room somewhere in North America, a spokesman from Cadbury is waiting for a new product idea from his marketing group.

Junior Marketer: We know you’re going to love this idea.  People love the Dairy Milk chocolate bar.
Other Marketer: They love it.  So much love.

JM: But they also love Twix’s and Mars’, and what do they have?  Caramel.  Our idea for a chocolate bar is to take that block style of chocolate from the dairy milk, and fill the block with caramel.

Cadbury Executive: I love where this is going.  Ideas on the name?

JM: There can be only one name for this.  It’s a Dairy Milk with Caramel, so the name could only be CaraMilk.

CE: Brilliant!  Let’s get this made.

There are excited high fives all around.

 

And let’s compare that to the UK version of events

 

Setting: A board room somewhere in England, a spokesman from Cadbury is waiting for a new product idea from his marketing group.

Junior Marketer: We know you’re going to love this idea.  People love the Dairy Milk chocolate bar.
Other Marketer: They love it.  So much love.

JM: But they also love Twix’s and Mars’, and what do they have?  Caramel.  Our idea for a chocolate bar is to take that block style of chocolate from the dairy milk, and fill the block with caramel.

Cadbury Executive: I love where this is going.  Ideas on the name?

JM: There can be only one name for this.  It’s a Dairy Milk with Caramel, so…

CE: BRILLIANT!  I love it!

JM: Ah, well, actually, we were going to suggest that the name be…

CE: Kid, you’ve made the sale, stop talking!

There are nervous high fives all around, with one enthusiastic one.

 

Now, I kid, but in all seriousness, the DMWC is way better.

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